1961 John F. Kennedy
Presidential Art Medals Company
Inaugural Medal Process Set

Although for purposes of this webpage this medal is classified as a "pretender" its process set is still an interesting item worthy of inclusion. Presidential Art Medals, Inc., of Englewood, Ohio started this interesting series of presidential medals in the early 1960's. They enlisted the design talents of Ralph J Menconi to execute the high relief portraits of each president for the obverse and the Presidential Seal with the President's inauguration date for the reverse. He executed the designs for the first 36 medals - Washington through Nixon. After Mr. Menconi's death Presidential Art Medals struggled to find artists capable of continuing the series in the style and quality of Mr. Menconi's work, but artists were found and the series continues to this day. The striking of all the medals was contracted with Medallic Art Company.

The process set consists of eight examples of the Kennedy medal pulled from production at various stages. They are mounted in a Lucite block measuring 5.5 inches high by 8 inches wide and varying in thickness from 1.5 inches at the base to three-quarter inches at the top. The story of how this set came to be is quite interesting. In a recent conversation with the original founder and owner of Presidential Art Medals I learned that it all started with an exhibit at an American Numismatic Association convention in the early 1960s. He thought that collectors would be interested in all the stages required to produce a high relief medal so he had Medallic Art produce a couple of process sets of the Kennedy Presidential series medal. He had one suspended in plastic and prepared his ANA exhibit. The interest in the set exceeded even his expectations and by the end of the convention he was taking orders for additional sets. The set eventually was feature in their catalog and was produced in quantities of a one to two dozen at a time as demand dictated. Over the years he estimated that somewhere between three and four hundred of these sets were made and sold. Where are they all today? Let the search begin!

Although the process set proved popular, the Kennedy medal was the only Presidential Art Medals' issue produced and sold as such.

(Hey, does anyone out there have any extra copies of old Presidential Art Medals' catalogs they would be willing to part with. If so please contact me at boitnott@coins-n-medals.com)



Stage 1
The Planchet

The alloy is first cast into ingots, which are in turn rolled under great pressure in to sheets of the proper thickness. These sheets then have individual blanks punched from them. You can tell which side of the planchet was facing up by the deformation of the metal along the edge as it is sheared from the sheet. This process does not differ much from coin production except that several blanks are not punched at once nor are the edges of the blanks further formed before the blanks are delivered to the press room.


Stage 2
First Strike

After the planchets have been washed and annealed (softened) they are ready to receive an impression. Even today's large modern presses can not bring up such an intricate high-relief design in a single blow. The results of the first blow leave the medal recognizabe but very mushy. The dies force metal to flow out of the low areas of the design and into the high areas. It also flows out from between the dies at the edge since large medals are typically not struck using a collar.


Stage 3
Second Strike

This movement of metal generates great heat which under the tremendous pressure of the press causes the planchet to work-harden. This work-hardenning makes additional strikes fruitless unless the medal is again annealed. Bronze is annealed by heating it in a furnace and then quickly cooling it by immersing it in water. Interstingly this same process is used to harden the steel dies. After annealing, the medal is carefully aligned between the dies for a second striking.


Stage 4
Third Strike

After another trip to the annealing room the medal is ready to receive the third strike. Aligning the medal with the dies becomes easier with each successive strike due to the fact it becomes self-keying. The third strike brings up even more detail. The only details lacking at this point are the tip of President Kennedy's nose and the detail in his hair above the forehead on the obverse. On the reverse the breast and head of the eagle still lacks full definition. The flange created by not using a collar grows in diameter, reduces in thickness, and becomes more out-of-round with each striking.


Stage 5
Fourth & Final Strike

Annealed once more the medal is struck for the fourth and in this case final time. The total number of strikes required for any art medal can vary from two to a dozen or more depending on the relief of the design. However, this fourth strike finally brings up the full detail leaving a proof-like finish on our subject medal. Also notice that the flange from having been struck without a collar is very prominent at this point. This is evidence of the tremendous amount of metal movement generated by the four strikings. The medal now leaves the press room for the last time - the next stop is the finishing area.


Stage 6
Sizing and Finishing

The medal is now mounted on a turning lathe in soft keys that mimic the design. It is then machined to the proper diameter removing the flange in the process. On some medals you can see the fine groves left behind by this process. In the next step any edge design or lettering is applied. Then the proof-like surfaces are muted by sandblasting. Some medals are lacquered at this point and readied for sale; however, ours like most has one more step.


Stage 7
Antiquing / Oxidizing

Many Bronze as well as Silver medals are marketed with an antique finish. The medal is first coated with an antiquing solution designed to darken and highlight the lower elements of the design. The finisher then removes the solution from the high points and adjusts the effect before the solution dries. This hand work gives each medal a slightly different look. The solution has been allowed to dry on this example resulting in the very dark color. The example in this process set is especially dark which coupled with having to scan it through 3/8 of an inch of lucite makes it difficult to distinguish any detail.


Stage 8
The Completed Medal

After a coat of lacquer to protect the bronze from tarnishing the medal is now complete! Much work and craftsmanship have gone into the medal and it now only requires packaging and home.